Morgans Hotel Group
The story of the modern classic
Morgans Hotel Group set out to lead. Not to follow. It’s guests are a group of people defined by their attitude. They live and breathe the creative industries, from media and fashion to design and tech. We devise strategy, execute campaigns, create partnerships and engage influencers for MHG that enable them to reach these people. The Creative Class.
As lead agency, we tell the MHG story. We showcase the brand’s heritage whilst taking them into the future. We make sure people KNOW who the pioneers in cultured lifestyle hospitality are. We help their guests to form emotional connections to the hotels, to create lasting memories. We give each hotel a personality. And above all else, we generate a stonking amount of media coverage in the right places, to ensure that the right people have heard about them.