Introducing a French accent to the London bar scene
Coupette is a newly launched neighbourhood bar in the heart of Bethnal Green that aims to bring Calvados and lesser-known French drinks such as cidre and poiré to a wider audience. Ahead of the launch, we worked on creating an identity for the brand with an informal and approachable elegance, reflective of its French roots.
To mirror the human touch of the handmade cocktails, and to echo the lead ingredients, apple prints (created with real apples) were used as a visual property for the logo. The idea of ‘discovery’ was also important to the project, with varying layers of content to be found. For example illustrations on the spreads and inside the french folds of the cocktail menu visualise six French antagonists, reflecting the provenance, free-spirited and pioneering nature of the brand.
In-line with the creation of the brand, we also put together a robust media strategy that targeted both key drinks writers, in trade and consumer press, and the local London audience, interested in discovering the newest and best new cocktails on the scene. The campaign has created a strong profile for founder Chris Moore (formerly head bartender at the Beaufort Bar at The Savoy) and Coupette’s signature serves with coverage landing across a range of luxury titles and resulting in the sale of 451 of the much-talked about Champagne Piña Colada in the first two weeks of trading.