Why we do it
It is the ‘few’ who are more emotionally connected to a brand and more sensitive to a brand story and its design.
They are the ones to enthuse, share and talk about a brand. These connected ‘few’ influence the wider opinion by educating, talking, sharing, wearing, using and endorsing.
We believe it is these ‘few’ who are fundamentally important for brand and business success.
How we do it
The ‘influential few’ are always at the front of our minds and we have developed methods to make sure their needs and motivations are central to our creative-development process.
We identify who they are – or could be. We make them the hero of our briefing process.
And we judge our work on whether it has the power to engage, excite, enthuse and empower the few to influence the many.
Information is not the same as knowledge. We add some original thinking to the mix. And we’re strategic in everything that we do. If you want to know a little about the culture behind our speaks-for-itself portfolio, think of us as collaborators, creatives, coordinators, connectors, connoisseurs and communicators.
It helps that we have an interest in food & drink, travel, the arts, design, entertainment, fashion, wellness and what’s going on around the world – it’s the perfect complement to a brave attitude and our results-focused philosophy.